Dynamic creatives are ads that can change content on the fly at any time.
Data-driven creatives use information about a customer to inform creative messaging.
Thus, a creative can be dynamic and data-driven if the same creative puts content in the ad that can be changed at any time, AND the content was chosen is based on data.
A creative may be dynamic but not data-driven if it simply changes content without regard to who the targeted user is. [Read more…]