Creative Management Platforms (CMPs) are a class of programmatic creative technologies that enable digital marketers to tailor, test and optimize display and social ad campaigns.
Leveraging a CMP allows programmatic advertisers to create hyper-targeted ads at scale, dramatically amplifying the creative output of a team and the performance of each campaign.
In this video, learn more about the benefits of using a Creative Management Platform and how they compare to Dynamic Creative Optimization technologies (DCOs).
If you like this video, you might like this post: 7 Ingredients For The Perfect Creative Management Platform.
And if you want to learn more about programmatic creative, download our free eBook: The Essential Guide To Programmatic Creative Technologies.