With Facebook ads, the creative is the strongest driver of performance. An ad that resonates with and engages people will reduce your CPM/CPC, protect ad delivery and improve performance on your overall objective.
The best part is that Facebook does a lot of creative optimization work for you automatically. With a little extra work, you can reap the benefits and earn great ROI.
In my new whitepaper, the Thunder Playbook for Facebook Creative Optimization, I outline the 4 pillars of ideal Facebook ad creative. [Read more…]