SAN FRANCISCO, CA – October 16, 2012 – PaperG, a San Francisco based local display advertising technology company, has released the results of its first “Ad Sales Executive” survey, evaluating the future of digital advertising sales from the view of sales executives at local newspapers, directories, broadcast stations and other media nationwide.
The adoption of digital is apparent and a move towards mobile is inevitable: 94% of advertisers are interested in mobile advertising and over 90% of sales executives are optimistic about sales for mobile display advertising. The survey establishes a continued push towards display ads as 94% of respondents will be offering online display ads to their clients and 86% will be offering mobile display ads in Q4. Only 34% of respondents will offer Facebook ads. [Read more…]