PaperG is exhibiting at the NAB Radio Show, which starts today, in Dallas, TX. If you’re visiting the show this year, make sure to stop by our booth while you’re browsing through the exhibits — our booth is #511. This year, we’re taking to the floor with our Audience Extension product announcement in tow.
Audience Extension provides publishers, like local broadcast stations, the capability to sell to local advertisers specific online audience segments beyond their own website. PlaceLocal’s Audience Extension automatically suggests the most relevant audience segments based on who the advertiser is. More than 1,000 local advertisers rely on PlaceLocal’s Audience Extension capability and access the technology through PaperG’s partners including Emmis Communication and Granite Broadcasting Corporation. These partners have experienced stellar results, delivering hundreds of millions of highly targeted ad impressions to their advertisers each month since launching the audience extension product. [Read more…]