As programmatic continues to see explosive growth, a new job title—creative planner—has emerged. CEO Victor Wong published a piece on CMO.com examining how this role is the direct and needed counterpart to the media planner in Why 2016 Is The Year Of The Creative Planner.
Victor Wong also offered Marketing Dive his insights on Facebook Atlas’ decision to pursue native and video ads, as well as the overall future of banner ads and display advertising.
Sr. Product Marketing Manager Rob Lennon was featured on the Thalamus blog, providing color on PaperG’s technology and vision on programmatic creative in Creating the Future: PaperG And The Evolution Of Programmatic Creative.
And finally, the news you’ve all been waiting for…*drum roll*…Victor Wong was awarded the DMNews Marketing And Tech Innovation Award For Programmatic Prognosticator! This award honors an individual who takes an innovative approach to leveraging programmatic marketing. Victor received this honor on March 10 following the 2016 Marketing & Technology Summit. A huge congratulations to Victor!