The industry news cycle in September focused heavily on concerns about the death of Flash in display advertising. PaperG CEO Victor Wong looked at the market forces behind the event that was ten years in the making in his AdExchanger contribution Flash In the Pan: Historical Lessons of Adobe’s Macromedia Acquisition.
That aside, we dove in to help organizations transition their advertising from Flash to HTML5. The pages of The Makegood featured Melody Yan, our senior account manager who provided Four Ways to Prepare for the Post Flash World. You may have seen Melody’s related resource on this blog: Transitioning Display Ads from Flash to HTML5 – A Comprehensive FAQ.
To round things out, AdWeek’s Chris Heine profiled PaperG in his exploration of Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors, and our research into maternity and paternity leave at startups brought the attention of RecruitingBlogs.com in the article Retaining Top Talent: 3 Startup Perks That Work.