Series B Investors Include AppNexus CEO, KLP Enterprise (Pritzker family), Wavemaker Partners, WI Harper Group
San Francisco, CA–(DATE, 2015) Today, PaperG, a creative management platform that makes it possible for publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats, announced it has secured an additional $5M USD in funding from a roster of well known U.S. and Asian investors, including KLP Enterprise (Pritzker family), Wavemaker Partners and WI Harper Group, along with Brian O’Kelley (CEO of AppNexus). The investment supports what all believe is the market’s best platform for global brands, agencies and publishers seeking to meet the exponential demand for ad creative, as the power of ad targeting and the number of ad formats have risen dramatically over the years.
Uniquely, the technology behind PaperG offers new capabilities that enable users to generate multiple versions and sizes of an ad creative. It also streamlines an extremely labor intensive and costly process by automating the ability for brands to build and adapt creative to match highly individualized audiences in the format most appealing to each. [Read more…]