At a recent insider marketing event in Palo Alto, Thunder CEO Victor Wong sat down with Dane Hulquist, SVP, Head of Media and Retail Channels at Wells Fargo, to talk about customer-centric marketing.
A key focus of the talk was how brands with multiple products often times end up competing as they overlap in targeting a customer, bid against themselves, and create inefficiencies. The interview below has been edited and condensed for clarity.
Hulquist spoke about Wells Fargo’s high-level cultural and strategic shift which was a move toward centralization to eliminate internal competition and focus on company goals. [Read more…]