Programmatic advertising enables digital marketers to reach the right audience at the right time more quickly and efficiently than ever before. Advertisers have heavily focused on who they’re delivering the message to and how they’re delivering it, but what about the actual content they’re delivering?
Is the creative falling behind in this programmatic revolution?
Last year, Thunder teamed up with Digiday Content Studio to research the creative needs of brands, agencies and publishers. Watch this video to learn the top findings from this report.