Thunder CEO Victor Wong had the pleasure of sitting in on a panel about programmatic creative at this year’s OMMA Programmatic event.
“Less than 1/3rd of online users today feel that internet advertising is relevant to them.
“Through programmatic creative and using data, if we can bring that up to 50%, that’s going to lead to hugely impactful outcomes for our clients and hopefully cut down on ad blocking and improve the way people perceive advertising in the future,” said Andrew Sandoval, Director, Biddable Media at The Media Kitchen in an opening statement.
Watch the video recording:
Below is a summary version of the main takeaways from the talk. [Read more…]