It’s a new era for programmatic advertising. Just as the industry is realizing that having optimal creatives is just as important as optimal audiences, new services and companies have emerged to make programmatic creativity a reality.
We saw evidence of this last week as Digiday covered efforts across the industry to close the gap with programmatic creative. On the same day, AdExchanger profiled the launch of Anagram, an agency founded by Adam Cahill, who was formerly chief digital officer at Hill Holliday.
Anagram is one of this new breed—a company built with the specific purpose of helping brands win with programmatic. And we’re not just talking programmatic buying. Anagram does programmatic everything: media, creative, even in-flight optimization.
PaperG is lucky enough to be among the technologies Anagram uses, so we asked Adam if he would dig deeper into what it means to be a programmatic marketing agency.