Today instead of looking at tactics, I’d like to share some data from Selling to SMBs in 2014, a new report by Bredin Inc, which is a research firm that helps Fortune 500 companies reach and retain SMB business.
The report details insights from a May 2014 survey of 532 principals at companies with less than 500 employees.
The good news is that even in the information age, salespeople, not just the internet, continue to be a huge positive influence on the path to purchase for SMBs.
Let’s take a look. [Read more…]